Well Overdue Recordings Totebag Design

    While working in house for Well Overdue Recordings, I was tasked to create totebags using their existing brand guidelines. I oversaw the entire process including sourcing a printing shop and communicating with them for quotes, shipping, and invoices. During the process, I offered my help in slightly refining the company’s logos as I noticed some inconsistencies.

    I created many different layout designs including creating some of my own assets. In the end, we decided to choose a simple, straightforward design featuring the logo in large as this was the first line of merch for the label. Therefore, we wanted the name to be easily readable from afar to reach wider audiences.

    Whilst designing the totebags we also played around with hoodie designs for the future.